Monday, November 2, 2009

Total Enlightenment

One of the biggest attractions at Interbike this year was the new Enlightenment from Ellsworth. A long time in the making, Tony Ellsworth did not want to rush into the carbon market like all his competitors. He approached the challenge in the same manor as he approaches all of his bike projects. It doesn't need to be the first one to hit the market, it just needs to be the best. With the construction taking place in the new found Sustainable Business Practice Carbon Facility, these bikes are produced like no other. Their carbon lay up techniques translate to an amazing ride quality, and Rare Earth Carbon Fiber used in the construction results in ultra low eco impact. We are very impressed, and continue to support the efforts of Ellsworth to pave the way for other manufacturers to improve their methods and build in a more sustainable manor.

We just built up one of the very first ones in the country (that isn't in the hands of an editor or tester of some magazine), so keep your eyes peeled for this bike on the local trails. A custom build of XTR and XO components, paired with some Mavic Crossmax SL's, a 15mm Fox F100 RLC, and an Edge composite bar make this bike both trail and race ready. The red King headset brings out the red touches on the bike, and matched up nicely with the wheels. And the red drop outs can also be interchanged to run a single speed, geared or even belt drive set up. We can't wait to build up some more Enlightenments in both the 26" and 29" versions.