Bike-Rx™: Passion > Precision > Performance
At Bike-Rx™, our business philosophy is based in our belief that cycling offers an opportunity to combine the best elements of our world: time-honored artistry and human craftsmanship; innovative technology and science; harmony with self and the environment; and quality interpersonal interactions that form the basis for healthy human communities and progressive business.
Bike-Rx™, the name, represents our unique ability to provide our customers the right prescription for their cycling needs: Passion + Precision + Performance. We pronounce it "Bike-R-x"and it symbolizes the best in personal attention and scientific problem-solving, a clinical pharmacy for our client's cycling needs.
Passion:
finding our potential as cyclists, athletes, human beings—and doing it in style
Precision:
equipment that fits your personal needs and works for you
Performance:
bringing it all together to take your riding—your life!—to the next level
In practice, our philosophy means that we seek to introduce our clientele to the bicycles that are uniquely able to combine passion, precision, and performance in the riding experience. We choose the best hand-built bike frames in the world. Our brand line-up is comprised of U.S., Canadian, French, and Italian limited production frames: Cyfac, Ellsworth, Guru, Independent Fabrications, Salsa, Sycip, Time, and Wilier. We firmly believe that small-production, locally manufactured brands offer the highest quality and finest riding machines yopu can find on the market today.
Each brand is manufactured in a responsible, green manner supports our commitment to environmentally friendly practices and a new global standard of bike building. Our relationship with the client begins with one-on-one discussions. We strive to pair the right frame with each rider. This commitment means that no two bikes that leave our shop are the same: every bike is expertly assembled and custom fit to each individual client. In our discussions, we learn about the client's desires and needs, thoroughly explaining the diverse range of frame options we offer. We then take specific body measurements to determine the proper frame size and parts selection. Once we've built up the bike, we conduct a full pro-level scientific evaluation based on the dynamic interaction between the rider and the bicycle.
Meet the Bike-Rx Staff
"Bike-Rx's focus on quality customer service, industry knowledge, and custom bike fits makes them a natural fit into our select dealer network. Wilier USA is honored to work with such a unique and experienced dealer here in the Bay Area."
— Harry Ault, Wilier USA